The Chiorino Heritage Center is an exhibition space created to enhance the company’s historical heritage and transform 120 years of business into an immersive experience.
The project, entrusted to the exhibition design studio MindTheGap, collects documents, objects, historical testimonies, multimedia content, and installations, also incorporating the photographic and narrative work of Edoardo Delille and Luca Masia for the book “Chiorino. 120 Years of Business.”
At the heart of the project is the Narrative Belt: the belt, a symbol of Chiorino’s production, becomes a narrative element that guides visitors through a continuous dialogue between past, present, and future.
History
and Family Archive
Every company begins with a gesture, an intuition, a family.
This space tells the story of Chiorino’s origins, from 1906 to the 1970s, through documents, photographs, objects, and testimonies that convey the value of continuity, choices, and the people who
built the company’s identity.
Crafting Materials
Materials tell the story of Chiorino’s present.
Materials, surfaces, images, and multimedia content showcase what we produce, how we produce it, and the industrial sectors we serve.
A journey through technical expertise, research, and transformation, where manufacturing know-how becomes an experience
to observe and touch.
Chiorino Horizon
From Biella to the world.
This space is dedicated to the international dimension of the Group and to the people who drive its growth every day. A story of relationships, markets, cultures, and shared values, showing how Chiorino’s identity has opened itself to the world while remaining deeply connected
to its roots.
Future
The belt continues its journey.
From a transport element, it evolves into an intelligent technology capable of communicating with production systems and anticipating new forms of connected industry.
Here, memory becomes vision: the future is born from experience, innovation, and the ability to imagine what has yet to take shape.
Chiorino Heritage Center - Info
Opening: saturday morning, upon reservation
Location: Via S.Agata 9, Biella